Chey has been providing stellar creative, marketing, and branding services for over 25 years. Her experience working at large advertising agencies and corporations allowed her to gain experience in a multitude of industries and services. Chey has a great affinity for typography. She enjoys the challenge of intermixing different fonts and marrying them in an unexpected way that is visually beautiful. Type plays an integral role with marketing materials, especially if there is a lot of information to convey. The importance of creating a typographical hierarchy and compartmentalizing copy-heavy material allows the consumer digest pertinent information in a logical manner.